Media Release 6th January 2017

The forgotten 50s now have a travel team to turn to.

An unmet gap in the market specifically catering for people over 50 who love to travel, has inspired Seniors Holiday Travel to move towards a more contemporary and meaningful brand identity, positioning themselves as ‘The over 50s travel specialists’.

Now known as Seniors Holiday Travel Team, the new branding has been designed to appeal to the ever-growing market of over 50s who are frequent travellers, both within Australia and abroad. The centrepiece of this new look is a brand new, user-friendly website, jam-packed with member benefits, exclusive travel deals, blogs, plus much more.

A proud Australian travel agency operating since 1998, Founder and CEO, Perry Morcombe has been at the helm from the very beginning, and still has a real passion for the travel business.

“There are a lot of travel agencies that target younger demographics, but not too many that focus on travellers aged 50 plus,” explained Perry Morcombe. “Many of these businesses are only online, and we find that this simply doesn’t suit our customers. They still want to talk to a real person about their travel dreams. At Seniors Holiday Travel Team, we have an experienced team of travel specialists located in Australia who chat one-on-one to our customers about their individual travel plans. You’ll never be redirected to an offshore call centre with us!”

Seniors Holiday Travel Team has over 100,000 members in their privilege club, which is testimony to their high level of customer service and dedication to creating dream holidays for over 50s. The travel industry is very competitive, with new players constantly entering the market, so it is vital to have a meaningful point of difference. “Quite simply, our people make all the difference. We offer personal attention from a well-travelled team, who truly care about you and your travel experiences,” said Perry Morcombe.

“This world is meant to be explored and when you have time to do it, why wouldn’t you?”, said Mr Morcombe. “Our friendly travel experts will help you create your dream holiday, whether it’s on one of our hosted group tours, a tailor-made holiday, a cruise or maybe a combination of these. Many of our customers have travelled with us multiple times and some are like family to us now.”

“We’ve enjoyed seven overseas holidays with Seniors Holiday Travel Team. They never leave a stone unturned and make sure everyone is enjoying their holiday experience,” said Alan and Barb, on Senior Holiday Travel Team’s exclusive Tulip Time River Cruise through the Netherlands, Belgium and Germany in 2016.

Seniors Holiday Travel Team has won over 200 awards, recognising their expertise and achievements in this highly specialised field. With the inside scoop on the very best sales and deals available, they will always work within your budget to create your dream holiday. Find out more at travelteam.com.au or call their friendly team on 1800 300 999.

Press Contact
Name: Ali Lucas-Chee – Marketing Coordinator
Phone: 07 3100 1703
Email: ali@seniorsholidaytravel.com.au